Choosing the right video platform for your content

Choosing the right video platform for your content

Unless you have the magic viral touch, gone are the days when you could just upload a video to the web, sit back and let the views role in. Too much of video content marketing is a game of throw the sticky man at the window and see if sticks or falls. Chances are you’ve created some amazing content but’s it’s languishing in a buried youtube channel at the bottom of your website. It doesn't have to be this way.

This post is to help you choose the right video platform to share your content BEFORE you create it. Thereby optimizing your production choices and making it more likely to be viewed and shared by your target audience.

In the Age of Video, what is holding you back?

In the Age of Video, what is holding you back?

Despite the overwhelming growth in video marketing, many companies still fail to invest their budget in video for a number of reasons. Decision makers we spoke to cite various reasons as to why they haven’t made the leap into video marketing. The fact is that most of the reasons or excuses we hear are myths. Let's walk through some of these misunderstandings about using video and shed some light on some common untruths.

Inside Out and the power of emotion in film

Inside Out and the power of emotion in film

I recently watched the Pixar film Inside Out with my family. It's about a young girl who is uprooted from her old life and moves to a city, and her emotions - Joy, Fear, Anger, Disgust and Sadness - conflict on how best to navigate her new life. It was very heartwarming and cleverly written. Like all good Pixar films the storytelling has something for adults and children, had me in tears, although I cry easily at films these days.

Getting started with video: ideas for content

Getting started with video: ideas for content

Getting into video can seem a little daunting, getting it right first time can be harder. What type of video content is best for your brand?  How can you engage an audience? As the market and demand for video rapidly evolves I find conversations are more often about ‘what type of video should I do?’, rather than, ‘why should I use video?’ The reasons for using video are compelling and if you’re late to the party you can read more about it here here and here.